“The shift in demographic viewing is caused by a combination of factors ranging from lower TV penetration rates of under-25 year old households to increasing use of time-shifting technologies in most under-55 year old households,” Nathanson wrote in a research report earlier this week.
For younger audiences, control over when and where they watch has driven the trend away from traditional television. Live television viewing was down 13 percent for all ages except for viewers 55 years and older, who are steadily watching their shows at their scheduled broadcast time.
http://ift.tt/1CC7MmT
I am amused as heck to post this on-top of some ball-team drivel.
For younger audiences, control over when and where they watch has driven the trend away from traditional television. Live television viewing was down 13 percent for all ages except for viewers 55 years and older, who are steadily watching their shows at their scheduled broadcast time.
http://ift.tt/1CC7MmT
I am amused as heck to post this on-top of some ball-team drivel.
TV is increasingly for old people. WaPo Business
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