Google Helping Mobile Publishing? Beware of G00gle Geeks bearing gifts.

Much of the publishers’ unease is rooted in Google’s presentation of AMP stories, which appear as if they are Google articles. That’s because Google, to speed up AMP, stores copies of publisher’s pages and serves them from its own internet network. So when a reader clicks an AMP link, the address bar at the top of the page displays google.com instead of the actual web address from the publisher.

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Eschew G00gle

Google Helping Mobile Publishing? Beware of G00gle Geeks bearing gifts.