The invisible global army hot on the trail of trolls

From a sunlit room in a small village in Devon, a 65-year-old woman is watching you. Patrolling the internet, she admonishes cyberbullies, trolls and spammers. Jennifer Paine is an online moderator for Emoderation, a company that manages social media for companies in sectors ranging from banks to children’s online games, from HSBC to Moshi Monsters. Described as the “granny of community moderation”, her first foray into the industry was as far back as 1997, when she managed chat rooms and forums in the dark days of dial-up. [ ... ] Like beauty, a troll is in the eye of the beholder. Susanne Kendler, a 40-year-old Austrian who lives in London and works for Emoderation, is keen that people do not misuse the term. “If you comment on a news story forcefully and someone doesn’t agree with you, calls you a troll and reports your comments, that does not make you a troll.”



http://www.ft.com/cms/s/0/632d63c8-5...44feab7de.html

The invisible global army hot on the trail of trolls